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Parris McKenna and Bannon captured in a professional photograph by Lauren Miller
LAUREN MILLER

Here's What Wallpaper Looked Like the Decade You Were Born

Prepare for nostalgia overload.

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Though wallpaper’s popularity has waxed and waned over time, it has remained a staple of home design for generations. Just as certain paint colors and palettes come to define an era, so do the wallcoverings that decorate it.

Just a glance at the wallpaper seen in photos of vintage interiors can often reveal the decade. For example, a bedroom with a wallpaper border and romantic floral prints likely dates back to the 1980s, while walls wrapped in bucolic toile de Jouy patterns point to the early 2000s, when the beloved 18th-century print had a major resurgence.

Looking back at past home trends offers a fascinating glimpse into how people once lived. Step back in time through the House Beautiful archives to see the most popular wallpaper styles from the 1940s to today.

1940s

vintage document or artifact with historical significance
PAGANO STUDIOS

In the first part of the 1940s, World War II led to more drab, subdued tones in wallpapers. However, in the second half of the decade, there was far more color, patterns, and playfulness.

Styles reflected the optimism of the era with bold florals, geometric patterns that resembled the Art Deco period, and a blend of traditional and modern motifs. One could argue the wallpapers almost gave a glamorous, transportive feeling, such as this one from the April 1946 House Beautiful issue.

1950s

vintage HBX19540601 document or artifact
DaleRooksAtGrandRapidsGuild

Still on the post–World War II upswing, wallpaper designs remained busy and bold. There were a lot of whimsical, novelty themes found in the wallcoverings of the time, like boomerang motifs, aquarium designs, and utensil patterns. These typically leaned more into the classic midcentury style that was popular.

On the other hand, pastel hues and floral patterns were just as popular. Bursts of bouquets would decorate the walls, like in this room from the June 1954 issue of House Beautiful, as people became more experimental in their interior styles.

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1960s

vintage magazine cover featuring HBX19620201 design
THE HOWLAND ASSOCIATES

Mod style was all the rage in the 1960s, and it was characterized by bold geometric patterns, graphic florals, and contrasting colors. Oranges, browns, and greens were popular hues, and all of these aspects came together in the wallpapers of the time.

This yellow, floral, and graphic wallpaper featured in the February 1962 issue of House Beautiful perfectly encapsulates the trendy style. However, this was also the decade when psychedelic swirls and experimental abstracts were commonly seen.

1970s

vintage bill helms image from august 1974
Bill Helms

In the 1970s, wallpaper didn’t fade into the background—it made a statement. Many of the elements that defined 1960s wallpaper trends were present in the 1970s too, but they were just turned up by one notch.

Bold prints became bolder, and the psychedelic touches moved from free-spirited swirls to geometric, repeating patterns. Designs became large-scale and highly detailed, like in Barbra Streisand’s dining area featured in the August 1974 issue of House Beautiful. There was a lot of repetition in patterns as well as textured wallcoverings, such as vinyl and grasscloth, during this era.

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1980s

vintage HBX fashion piece by Michael Skott
Joe Standart

This decade was all about drama and unapologetic visual statements—in this bathroom alone (featured in the March 1982 issue of House Beautiful), there’s wallpaper, a wallpaper border along the ceiling, wooden trim, and another wallpaper border to mimic the look of wainscoting. Minimalism wasn’t even part of the picture.

For popular wallpaper designs, chintz were beloved, as was softer prairie-like floral patterns. On the other side of the spectrum, the Memphis Group inspired vibrant, abstract designs that are commonly associated with the loudness of the 1980s now.

1990s

vintage scenic outdoor photograph by Lizzie Himmel
Lizzie Himmel

Things became more muted in the 1990s. Neutral tones, simple patterns, and country cottage aesthetics were what people were yearning for. While there was still some of that boldness from the ’80s, the more popular designs leaned into traditional and romantic elements.

In this living area from the August 1994 issue of House Beautiful, there’s still a wallpaper border, for example, but it isn’t as loud as the one from the ’80s. The main wallpaper is simple and light, with a very subtle floral pattern that looks like it came from an English cottage. Though not pictured here, there was a notable resurgence in damask wallpapers during this time, too.

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2000s

Interior design captured by Dominique Vorillon for HBX.
Dominique Vorillon

In interior design (and many industries), the beginning of the 2000s looked quite different than the end of the decade.

On one hand, shabby chic florals and a resurgence of traditional motifs, like toile print, were extremely trendy. This elevated rustic style can be seen here in this bedroom from the January 2006 issue of House Beautiful. On the other hand, the digital age made way for brighter, more abstract patterns designed via the computer.

2010s

Staircase leading into an art-adorned wall space.
Frederic LaGrange

Similarly to the 2000s, the 2010s experienced a lot of technological advances, some of which involved wallpaper. Peel-and-stick wallpaper became an option, making this design element more accessible to renters or DIY fanatics.

When it comes to actual designs, however, wallpaper in this decade focused a lot on trompe l’oeil techniques and textures. Designer Miles Redd covered this stairway in a neutral, textured grasscloth, which was featured in the February 2014 issue of House Beautiful. This perfectly captures one popular style of the 2010s, though minimalist geometric prints like chevron were also hot at the time.

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2020s

Parris McKenna and Bannon captured in a professional photograph by Lauren Miller
LAUREN MILLER

We’re only just over halfway through the 2020 decade, so it’s not possible to say for certain what wallpaper styles will come to epitomize this era. We can, however, pull from what we do know about design during this era and highlight what we’ve seen already.

Maximalism and biophilic design are both very trendy right now, so it makes sense to see oversized florals and richly hued botanicals in wallpaper designs, like in this bedroom by Parris McKenna.

We’re also seeing wallpaper murals rise in popularity, as they create an immersive, almost one-of-a-kind experience within the home.

Texture surely isn’t going anywhere during this decade either, with plenty of designers still reaching for the rolls of grasscloth when decorating a new home.


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