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Social media has ushered in the golden age of the lifestyle influencer, but Instagram and its ilk didn't invent the concept of the tastemaker. Someone who inspires those around them with their personal choices—whether it be a local community or a much broader audience—can reshape the way we experience and savor everyday life. Influencers in this grand tradition possess a innate originality, a deep reservoir of creativity, and a knack for clever solutions. And above all, they are masters at translating their aesthetic in a way that’s both easy-to-digest and motivating.
Throwing a dinner party? Refreshing your home for the holidays? Testing out a new recipe? For all of life’s memorable moments, there’s surely a tastemaker (or 20) out there you can reference for a hit of inspiration. Digital platforms mean there's a far more diverse array of ideas, images, and sources than we've ever had before, but all that variety can also be overwhelming.
The eight women ahead offer just a taste of what's out there, but their discerning eyes, boundless creativity, and willingness to share their discoveries make them our picks for the next generation of lifestyle influencers. Read on to find out why they should be on your radar.
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