Estimated read time3 min read

If you’ve recently purchased a new-build home, you may have tasks like choosing the best paint colors, furniture, and appliances ahead of you. However, you definitely shouldn't overlook the importance of adding character. After all, a new build can quickly look and feel cookie-cutter if it doesn't have the unique layers that a decades-old, lived-in home has.

“To us, adding a unique stamp and an old-world vibe is a prerequisite when designing a new home or a large remodel,” says Ellie Mroz, the founder of Ellie Mroz Design. “Without these qualities, you can feel a palpable void.”

Whether you’re looking to take on a DIY project or are hoping to shop for the right furnishings to achieve your desired aesthetic, there are plenty of ways to add character and personality to your new build. Below, Mroz and other interior designers share their top tips and tricks.

Look to Your Surroundings

parlor
Photo by Rikki Snyder; Styling by Francis Bailey
Designer Jennifer Hunter’s living room incorporates traditional Colonial Revival touches, as well as a portrait of Washington to nod to the home’s location.

In her interior design projects, Mroz often draws inspiration from the area where a home is located when determining how to infuse historical touches best. She’ll determine whether the original houses nearby are Colonial, Victorian, Craftsman, or another style and use this to anchor her suggestions.

Even if the home is a new build, incorporating stylistic choices consistent with the architecture of neighboring houses can help evoke the feeling that the home has stood for years, not weeks or months.

Work Your Walls

Entryway featuring storage shelves and decorative elements.
Greg Premru
In this entryway, the team behind Celui Designs relied on wallpaper and wood planking to add character.

Give those brand-new walls an old-school touch. Danielle Chiprut, the founder of Danielle Rose Design Co, likes to turn to both wallpaper and Roman clay. “Wallpaper can introduce a bold pattern or a subtle, classic motif, while Roman clay creates a soft, layered effect that adds dimension,” she says. “Both of these options help transform a blank space into one that feels rich with history and personality.”

Incorporate Architectural Details

Modern living room with eclectic furniture and decor.
Tim Lenz
Joan Enger of J. Patryce Design brought architectural age to this home through moldings and millwork.

Even if they’re not original to your home, the right architectural details can work wonders in making a space appear more grand and elegant. “Features like wood-clad ceilings, exposed beams, and decorative moldings help break up the clean lines and polished feel of a new construction, making the space feel more personal and inviting,” says Chiprut. “These thoughtful touches can create the sense that the home has evolved over time.” Other elements that she likes to add include millwork, built-ins, and paneling.

Jaime Zehner, the founder of JZ Interiors, echoes similar sentiments. “Thoughtfully designed millwork, from intricate trim to built-in bookshelves, creates layers of texture and depth that enhance the character of a home, making it feel more personalized,” she says.

Of course, you will want to spend some time thoughtfully putting together a plan prior to incorporating these special details. “I cannot stress enough how important it is to do your research before adding these trims to a newer build,” says Madelaine Mayer, the founder of AD:ROIT. “There are rules of proportion, scale, and layout that should be observed to ensure your home says ‘charismatic’ rather than ‘caricature.’”

Pay Attention to the Materials Used

Entrance hall with wooden furniture and plants.
Patrick Biller
Designer Allison Wilson used reclaimed European cobblestones to lend a sense of age to this entryway.

The right materials can help infuse your home with timeless character. Mroz is partial to what she calls “classic, quality materials, such as brick, stone, cedar, and copper.” These materials, she says, “add authenticity and warmth, making any new house feel like home.”

Marble is another excellent choice, Zehner adds. “Opting for marble countertops with distinct veining and thoughtful edge profiles—beyond the standard mitered edge—can evoke a sense of timeless luxury,” she notes.

Also, don’t forget about wood—particularly wood doors. “It's amazing what switching from hollow core doors to solid wood will do for the feeling of quality to a new house,” says designer Melinda Browning.

Finally, plan to swap out your doorknobs, too. “Swap out builder-grade doorknobs for ones that are in a living finish, such as brass or bronze,” says designer Meg McSherry. “This gives instant charm.”

Mix and Match Furniture Styles

Modern living room with elegant furnishings and decor.
Kylie Fitts
The team at Studio Design relied on furniture with different silhouettes and eras to create a well-rounded space.

The furniture pieces you weave into your home can go a long way in influencing its overall vibe. “Look for pieces with personality and don't be afraid to mix styles, eras, or geographical provenance,” Mayer says.

Keep your eyes and mind open as you hit the road, too. “Styling with art and objects collected from travels and family adds an additional layer of personalization to a new space,” says designer Kathryn Murphy.

If you’re looking to curate an eclectic mix of pieces but like to shop online rather than visit flea markets, Mayer recommends turning to websites including Chairish and 1stDibs.


Follow House Beautiful on Instagram and TikTok.

Headshot of Sarah Lyon
Sarah Lyon
Contributing Writer

Sarah Lyon is a New York City-based freelancer who produces interior design, travel and lifestyle content. Her work is featured in outlets including Apartment Therapy, Architectural Digest, MyDomaine, The Washington Post and The New York Times. Plus, her personal spaces have appeared on Apartment Therapy, The Everygirl, Houzz and more.