prime day 2026 details - Expert shopping Guide 2025

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Prime Day 2026 runs from June 23 to June 26, offering a four-day shopping event exclusively for Prime members.
Early deals include discounts on Amazon devices, from Kindles to Echo Dots.
New Prime members can join instantly with a free 30-day trial (or six months free for ages 18 to 24).

In case the news slipped by you, Amazon announced Prime Day 2026 will run from June 23 to June 26, which is earlier than last year’s dates. On the one hand, this is amazing news for those of us eager to score outdoor furniture deals ahead of summer; on the other hand, the deals will start soon, so you may feel ill-prepared to shop. Don’t worry, though, because our team is on it, starting with a quick summary of everything you need to know about this Prime Day.

We researched, read, and noted the most pertinent information for you below—from the exact time the deals start to when they end to what exactly will be discounted. Consider this your cheat sheet for knowing everything about Prime Day before all the discounts even arrive.

When Is Prime Day?

Prime Day starts on Tuesday, June 23 at 12:01 a.m. PDT and ends Friday, June 26 at 11:59 p.m. PST. Similar to last year, the four-day shopping event gives you more than enough time to add your favorite items to your cart. One insider tidbit: Last year, we noticed many shoppers waited until the second and third day to check out, but the discounts didn’t change drastically in our opinion, so if there’s an item you want (and it’s in short supply), we recommend buying it ASAP.

Check Out More Amazon Prime Day Info

What Are the Best Prime Day 2026 Deals?

According to Amazon, deals are dropping across more than 35 categories for Prime members. The categories include clothing, beauty, kitchen, home, and electronics. Early deals and limited-time offers—including a chance to win free groceries for a year—are already available now.

“Prime Day is the biggest shopping event of the year exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials," Jamil Ghani, vice president of Amazon Prime, said.

There will be deals on everything, so you’ll want to make a wish list of what you need beforehand rather than going in blind, which can be an overwhelming way to shop. Our shopping editors will be covering the best Amazon Prime Day home deals to buy, from patio furniture to vacuum sales, so stay tuned for our coverage on House Beautiful!

Are There Any Early Deals to Shop?

Amazon has released some early deals for Prime members, so if you need an item now and can’t wait a few more weeks, here are some discounts to take advantage of.

Amazon devices: Prime members save up to 60 percent off devices enabled with Alexa+, so this includes the Echo Dot Max, Echo Show 11, and Echo Show 8+ Carrera Smart Glasses bundle. You can also save up to 65 percent off select devices across Kindle, Ring, Echo, Fire TV, Blink, and eero.
Small businesses: Browse through Amazon’s small business storefront for early deals.
Books and Audible: Get up to 45 percent off Kindle device bundles, up to 65 percent off print books, up to 80 percent off top Kindle titles, and three months free of Kindle Unlimited and Audible.
Prime Video: Up to 50 percent off select rentals and purchases, plus subscriptions starting at $0.99 per month.

How Do I Sign Up for a Prime Membership?

In order to shop on Prime Day, you must be a Prime member. If you aren’t already a member, the good news is you can join instantly by clicking here. You can start with a free 30-day trial, too, in case you’re unsure about joining.

If you’re 18 to 24 years old, you can try a six-month free trial, then pay $7.49 per month or $69 per year. For qualifying government-assistance recipients and income-verified customers, you can try Prime free for 30 days, then pay $6.99 per month.