Dunelm has launched a collaboration with interiors expert, broadcaster and House Beautiful columnist Sophie Robinson — and it's every bit as joyful as we'd expect from the 'queen of colour'.
A masterclass in all the maximalism and brightness we associate with Sophie's signature style, the collection comprises over 200 pieces and spans bedding, lighting, home accessories and furniture. Available to buy online and in stores now, prices start at just £5.
Following a sneaky preview at Dunelm's spring/summer press show, the curation is imbued with Sophie's signature flair: embroidered beetles, vibrant florals, and wiggly shapes dance across each piece (a kilim rug in a candied palette caught our eye in particular).
As well as homeware essentials, the expansive collection features luggage, packing cube solutions and stationery, alongside outdoor living luxuries including a petal egg chair, bistro chairs, fringed parasols, and printed picnicware.
Dunelm x Sophie Robinson: Our edit
Candy Kilim Wool Rug
Wavy Edge Trays, Set of 2
Sophie Robinson Sophie Robinson Mini Wave 100% Cotton Valance
Sophie Robinson Sophie Robinson Joylene 3 Drawer Chest
Made to Order Sunshine Flowers Lamp Shade
'I've crafted this collection with Dunelm’s talented team of in-house designers, keeping the maximalist aesthetic front of mind,' says Sophie. 'I know that lots of people would love to embrace more colour into their lives but get stuck around how to build the look and make it really work. It’s about mixing and matching, layering and storytelling, and ultimately doing things your own way. I love that this carefully curated collection will give people the confidence to make bolder choices, with the reassurance that it all hangs together.'
Emma Anthony, head of design at Dunelm, adds: 'The Sophie Robinson x Dunelm collection is for anyone who wants to unleash their creativity and bring some joy to their space. The collection taps into the power of colour and pattern in a new way, helping people embrace maximalism, learn home styling tips and, most importantly, have fun.'
