If you spend double on zellige tiles, will they look twice as nice? And if you go for the cheaper option, will you come to regret it? There’s no end to the renovation quandaries that can keep you up at night.
That's why we asked the designers who help guide their clients to make the most of every penny to reveal how they navigate the budgeting tightrope with flair. From wooden flooring that's worth the investment to soft furnishings that can be bought on a budget, here's our ultimate guide on where to spend and where to save in the home.
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What to spend
Wooden flooring
'A premium wood floor looks better, is more durable and lasts far longer than cheaper alternatives, plus higher-quality timber ages beautifully and adds character. Havwoods offers stunning finishes if the budget allows,' says Kashi Shikunova, founder of YAM Studios.
Seating
'High-quality sofa frames won’t need replacing or fixing as quickly as less expensive designs,' Kashi tells us.
Decorative moulding
'Restoring or introducing refined elements such as panelling, cornicing and architraves can bring structure to a space, define areas and add sophistication,' says Caroline Milns, head of interior design at Zulufish.
Statement rugs
'The right rug can offer texture, warmth and visual interest for real impact and, unlike paint or wallpaper, it can come with you when you move, so it’s a wise investment. I like eco-friendly brand Weaver Green,' says Caroline.
Hardware
'It’s worth spending money on ‘touch points’ – the things you spend your day physically interacting with, such as taps, door handles and light switches. Catchpole & Rye offers pieces that elevate the space and stand the test of time,' says Melissa Hutley, co-founder of Hutley & Humm.
Paint
'Using paint in a deep colour and rich finish will instantly elevate a room and make it look more luxurious. Paint from Farrow & Ball and Paint & Paper Library are our picks,' says Melissa.
Stone flooring
'Flooring in marble and other natural stones lays the foundation for well-considered interiors. Local stone suppliers might not have flashy websites but are often hiding beautiful finds,' says Lucinda Kellaway, founder of Lucinda Kellaway.
Window dressings
'Curtains and blinds take a room from "lovely" to "luxury", so I always encourage clients not to go ready-made. Choose fabric you love and use a local maker for an investment that can last for decades,' Lucinda tells us.
Functional lighting
'Your lighting can become an architectural feature, especially in spots where function matters – such as built-in lights inside cupboards and along a staircase. Dimmable LEDs in a warm tone add depth,' says Katerina Tchevytchalova, founder and director of K'Arte Design.
Bespoke joinery
'A well-designed wardrobe or a media wall instantly makes a space feel tailored and intentional. The result is often architectural rather than decorative. Distinctive handles on drawers make the structure entirely bespoke,' Katerina tells us.
Mattress
'A good mattress completely transforms your sleep. My studio is a big fan of Harrison Spinks – its mattresses are exceptional quality, brilliant value for money and they’re sustainably made in Britain,' says Laura Stephens, founder of Laura Stephens.
Sofa
'Well-designed upholstered pieces last for years and you can reupholster them if the fabric becomes worn, which is better for the planet. Look for feather-wrapped foam cushions for that luxe, sink-in comfort without constantly needing to plump them up,' Laura tells us.
What to save
Decorative lighting
'There are so many stylish and contemporary lamps and pendants out there – Zara Home is my go-to – that don’t cost a fortune and are the perfect finishing touch,' says Kashi.
Occassional furniture
'Side tables are important both practically and visually, but you don’t need to spend too much – try H&M Home or antiques and vintage shops for pre-loved finds with character,' Kashi tells us.
Wallpaper
If you’re drawn to a fabulous wallpaper but baulk at the price, don’t dismiss the idea entirely. Consider using it on a single wall, with a complementary paint across the other walls,' says Caroline.
Countertops
'Marble is certainly stunning, but there are excellent alternatives that give the same smart aesthetic at a more accessible price point. Porcelain has beautiful veining but is more durable,' Caroline tells us.
Tiles
'Often, simple is better. Classic, affordable tiles in neutral shades feel elegant when you choose a stylish layout or coloured grout; arranging rectangular tiles in a herringbone style is a design detail that won’t increase the cost of your materials,' says Melissa.
Accessories
'Curating and collecting over time helps your home feel more personal and layered rather than instantly "done". Register at local auction houses and set search alerts online for pieces you love,' Melissa tells us.
Soft furnishings
'Cushions and throws are a low-budget, low-commitment way to give your room a new lease of life. Layer textures, mix up colours and play with pattern – La Redoute and Next Home have a great selection,' says Lucinda.
Beds
'It’s more important to invest in a high-quality mattress than a bedframe; you can still dress it with bedding, cushions and throws. Happy Beds and Dusk have stylish, budget-friendly options,' Lucinda tells us.
Internal doors
'A fresh coat of paint and some beautiful handles can completely change the look of your existing doors for a fraction of the price of installing brand-new ones. Clients are often surprised at how this simple update provides a big visual return,' says Katerina.
Sanitaryware
'Bathroom furniture is all about function. Choose good-quality, mid-range baths, basins and toilets that are relatively anonymous and prioritise your spend on taps and fittings,' Katerina tells us.
Kitchen cabinetry
'Use affordable carcasses (I recommend Howdens) and ask a builder to make you bespoke fronts – this is a brilliant trick to end up with a kitchen that looks custom but costs far less,' says Laura.
Functional swaps
'Tongue-and-groove panelling is a good, characterful alternative to tiles and you can change it up with paint. In a utility room or kitchen, swap cupboard doors for a pretty fabric curtain – a charming touch that keeps costs down,' Laura tells us.




















