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George Home taps into the Western interiors trend with playful cow print pieces for every space
Cow print has officially entered its interiors era, and George Home at Asda’s spring/summer 2026 range couldn’t be better timed. The motif appears across bedding, bathroom accessories and even tableware — and it’s already among the retailer’s new-season bestsellers.
Part of George Home’s 'Wild Country' range, the look taps into a growing appetite for Western-inspired interiors, pairing statement cow-print patterns and cowboy-inspired designs with earthy tones and cosy textures.
Among the standout pieces are reversible duvet sets, graphic fitted sheets and coordinating towels – and a few novelty touches for good measure – all designed to refresh a space without a big spend.
George Home has been teasing the newly-launched collection across social media, much to the delight of its loyal shoppers. And, as ever, the accessible price point makes experimenting with bolder patterns feel refreshingly low-risk. These pieces are an easy way to inject character into your home — no full room makeover required.
Browse our highlights from the 'Wild Country' range below.
A top bestseller from George Home’s new-season range, this patterned bedding brings a playful dose of Western charm to the bedroom. Made from easy-care polycotton and finished with a reversible design, it offers two looks in one — all at a very accessible price point.
Prices start from £10 for single, £12 for double, £14 for king and £16 for super king.
Also proving popular is this cowhide duvet set. Designed with a bold statement pattern on one side and a subtler alternative on the reverse, it makes switching up your look easier than ever.
Prices start from £10 for single, £12 for double, £14 for king and £16 for super king.
Cow print towels are trending too, and George Home’s Cowboy Icons cotton towel range is a current hot favourite. Playful yet practical, the fun motif adds a light-hearted Western touch to the bathroom while still feeling everyday-appropriate.
Cushions are one of the easiest — and most affordable — ways to add personality without committing to anything permanent. Current favourites include the Howdy Y'all tufted cushion (£10), the Horseshoe-shaped cushion (£12) and the Checkerboard western frill cushion (£10). And don't forget pillowcases – the pared-back Western Icons pillowcase is just £2 for a pair.
It’s not just soft furnishings getting the cow-print treatment. The trend has even made its way into kitchens and dining spaces, with crockery that feels unexpected yet playful. Standout pieces include cow print stoneware plates (snap up a 12-piece set for £22) and natural brown reactive glaze scalloped dinner plates (£40 for a 12-piece). Add the confetti glasses (set of four for £14) to tie the look together.
'Wild Country celebrates the romance of the outdoors and the comfort of returning home, blending rugged beauty with soft, lived-in warmth. It’s a trend for those who crave authenticity, adventure and a touch of countryside soul in their everyday space,' say the team at George Home.
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