Notonthehighstreet has unveiled its first airtime TV Christmas advert in three years, focusing on the importance of supporting small businesses over the festive season.
Titled The Magic of Small Things, the one-minute ad taps into our national shift towards supporting local businesses, cherishing the simple moments of connection that have become even more important this year.
The ad — which was filmed in COVID-safe conditions — begins with a young boy who surprises his post lady with a Christmas present. Celebrating the magic of small things, we also see two girls make their mum a creamy hot chocolate and a grandma let her young grandchildren indulge in freshly-baked mince pies.
Interwoven within the ad is plenty of beautiful handcrafted Notonthehighstreet.com gifts, including tree decorations, ceramic mugs, plates, fairy lights, blankets and table decor.
Designed by independent creative agency, Friendly Giants, the campaign consists of a 60-second, two 30-second and six 10-second creatives, which act as 'gentle but powerful call-to-arms' to remember what the festive season is all about.
'Everyone knows how tough this year has been, and with a second national lockdown upon us we know this Christmas is likely to be the toughest in quite some time,' says Gavin Leisfield, Founder and Chief Creative Officer of Friendly Giants.
'But the emotional and financial instability of this year has unveiled our humanity. There's been a huge swelling of hope and small kindnesses among communities and individuals alike.
'Whether it's the outpouring of support for the NHS and frontline workers, new bonds forged with neighbours — or in the case of notonthehighstreet's small business Partners, making beautiful, bespoke products that have kept our loved ones close as we've been forced to keep our distance.'
Ella d'Amato, CCMO at notonthehighstreet, also comments: 'More than ever, consumers are focused on the small things that really matter whether that's showing a loved one you're thinking of them, cherishing a cosy moment at home, or choosing to buy from a small business for whom every sale counts.'
WATCH NOW: CHRISTMAS ADVERTS 2020
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.
In need of some positivity or not able to make it to the shops? Subscribe to House Beautiful magazine today and get each issue delivered directly to your door.
The best wooden advent calendars to buy for Christmas 2024
If you're looking for a charming wooden calendar that doesn't break the bank, look no further than this woodland fold out option from Amazon. It features an LED snowy scene on one side and 24 boxes on the other that can be filled with treats year after year.
Spruce up your sideboard or console table with this delightful white wooden advent calendar. The beautiful festive scene is completed with LED lights for added warmth.
There's no better way to count down until Christmas Day than with this Lights4fun calendar. Inspired by a traditional winter farmhouse, it's illuminated by three warm white LEDs for a nostalgic Christmas glow. Each drawer is left empty for you to fill as you wish.
We'll admit that this wooden advent calendar is on the pricier side, but it makes for a gorgeous Christmas decoration that can be used year after year. It has a twinkling LED scene on top and can be filled with your favourite mini treats.
Inspired by a gingerbread house, this wooden advent calendar is perfect to buy now for December. Featuring 24 small drawers, it's adorned with candy canes, sweets and gingerbread characters.
This Fortnum calendar offers a dose of joy behind each door. More of a splurge buy, it features milk chocolate coins, foiled milk chocolate Santas, milk chocolate neapolitans, natural fruit pectin jellies, and more.
Enjoy a daily treat during the countdown to Christmas with this wooden advent calendar shaped like a sleigh. You can fill each small drawer with a yummy treat. It makes a wonderful decoration, so keep it out right until the New Year.
We love this wooden advent calendar with 24 little boxes to fill with festive treats. It has a central cut-out star wreath with a personalised name in the middle, filled with twinkle lights for a soft glow.
Toast to the festive season with your favourite tasty tipple. This unique wooden advent calendar has space for 24 bottles to enjoy over Christmas.
