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The Chicest Home Decor on Amazon Is Hiding in This New "Premium" Section

If you have a discerning eye for interiors, this storefront is a gem.

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Amazon is a go-to for everyday basics and affordable home finds—but there’s a hidden corner of the site that houses elevated, quality pieces that are anything but ordinary. Amazon’s Premium Home Storefront is a curated destination for luxe home finds from trusted, design-forward brands—without the hassle of sorting through endless listings.

Shop Amazon’s Premium Home Storefront

It’s filled with investment-worthy pieces and House Beautiful-backed picks from names like Brooklinen, Preston Lane, and MacKenzie-Childs. You can sometimes spot rare markdowns on these premium picks, too. Right now, that includes up to 50 percent off Martha Stewart’s home collection, plus smart home favorites like Blueair’s air purifier and sunrise alarm clock. From furniture, outdoor, gardening, and rugs to lighting, decor, and kitchen essentials (hello, Le Creuset), it’s a one-stop shop for elevated living.

Editor’s note: If you’re moving or making a registry, save this section—you’ll want to come back to it.

Made from an ultra-soft cotton-acrylic blend, this plush throw blanket will add an elevated yet cozy touch to your living room or bedroom. We love this warm camel hue for an inviting feel, and it works with a wide range of interiors, from industrial to Western cottage. The matching throw pillow is also on sale for 58 percent off, but reviewers note it can be flatter than expected.

Kitchen towels don’t have to be an eyesore just because they’re useful and versatile. We’re obsessed with these bold red textured ones by Martha Stewart (that are nearly half off) for the summer. They’re made from 100 percent cotton.

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If revamping your garden is on your spring to-do list, this raised planter bed is a bestseller on Amazon with a nearly perfect five-star rating. Unlike other planters, these feature a modular design that allows you to configure it nine different ways to best fit your needs. It comes in other earthy tones that will instantly brighten your garden.

Storage is a dime a dozen on Amazon, but finding something stylish and functional is pretty rare. This handwoven hyacinth ottoman is the perfect place to store extra blankets or throw pillow covers, and it adds an earthy, natural flair to your space. This natural tone is great for boho or Japandi style homes, but it also comes in a dark espresso brown and a washed gray, perfect for more cottage-inspired or rustic interiors.

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There’s nothing more luxurious than the feel of breathable, soft linen, and this duvet cover set is made from GOTS-certified organic French linen sourced from Normandy. It’s naturally cooling and hypoallergenic. The stonewashed sheets deliver that soft, lived-in feel and will only become softer with every wash. It comes in a range of soft neutrals and earthy tones (some of which are on sale) in bed sizes Full to California King.

Our editors are big fans of Sutera’s Stone Bath Mat, naming it the best overall in our ranking of stone bath mats. It’s made from diatomite and comes in three hues. “This is a porous, naturally absorbent material that captures water in just seconds, so my feet begin to dry the minute I step out of the shower. Despite it being stone, it's incredibly smooth underfoot," says Associate Shopping Editor Janae McKenzie.

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If you didn’t already know, Brooklinen’s bestsellers are also on Amazon, including our favorite luxury sateen sheet set. Made from 100 percent cotton, these sheets have a silky feel and come in several colors and patterns. "Climbing into these sheets felt like climbing into a plush hotel bed, a feeling that's oddly foreign in my incredibly tiny New York City apartment. With a 480 thread count—nearly double that of the classic percale sheets—I found that the luxe version was a slight upgrade, though both reminded me of sets I've slept on in hotels,” says contributing writer Nathalie Kirby.

This gorgeous baroque-style mirror will instantly add a grand look to your space. It comes in several different sizes, but we adore this wider shape for dressers, above mantels, and on top of console tables for an elegant look.

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Designers have repeatedly told us they turn to Amazon for easy storage solutions and “finishing touches” in a pinch. These nesting trays are just as perfect for serving morning coffee as they are used as a catch-all atop your entry table.

You can spot Marimekko’s signature prints in Amazon’s premium storefront. Currently, we’re eyeing these abstract floral coffee cups for our espresso setup, and if we’re being indulgent, this stunning stoneware teapot is also on our wishlist.

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While it’s tempting to spend on luxury hand soaps, especially to impress guests, this gorgeous marbled-check print soap dispenser from Mackenzie-Childs will make even more of an impression. Plus, you can house your affordable refillable hand soaps in this and still get the luxury look.

With a two-tone faux wood base, this contemporary floor lamp is perfect for mid-century modern spaces. Its white fabric shade diffuses light while also brightening the room. Because of its teardrop-shaped base, it’s best placed somewhere the silhouette won’t be obscured by surrounding furniture.

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Add these chic salt-and-pepper cellars to your kitchen countertop to easily season and finish your freshly cooked meals. You can also place them on your tablescape while hosting dinner for a stylish, functional accessory. Beyond salt and pepper, use them to house lemon and lime slices, herb garnishes, and more.

If your towels are feeling a bit old and dingy, this complete six-piece set is the reset you need. Made from 100 percent organic cotton, it includes two bath towels, two hand towels, and two washcloths. These from Boll & Branch have a soft, plush feel and come in a variety of calming tones.

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This accent chair is the ultimate cozy haven. With a swivel glider, think of this as a cushioned rocking chair. We’re also obsessed with its “grandmilennial” striped upholstery, which will add softness and warmth to any room.

A comforting quilt is great for year-round bedding. This one has a reversible design, so if you want to switch it up, you can. This beige-and-white branch print is on sale for under $100, but it comes in other prints and patterns.

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This set of three concrete pots is ideal for medium to larger plants, and you can use them indoors and outdoors. The weathered concrete is great for rustic or modern spaces, but it also comes in other shades.

Shower caddies are generally an eyesore, but this teak one from AquaTeak will give your shower a spa-like atmosphere. You can hang this from your showerhead and store all your hair and body care products, along with other shower essentials, on the sleek shelving unit.

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Blueair makes some of our favorite air purifiers, and this mini version is made to enhance your nighttime routine. It’s not just a true HEPA air purifier, but also a white-noise machine and a sunrise alarm clock. It’s half off right now, and perfect for allergy season.

We’re always on the lookout for Le Creuset deals on Amazon, and right now, the Shallot shade is officially retiring, so you can shop markdowns on this color. This braiser is great for versatile cooking and baking, especially with its tight-fitting lid. Roast veggies, make one-pan pastas, and even bake cinnamon rolls.

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