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Here are 12 brands I'm giving my money to. The deals end tonight!
It's easy to conflate Prime Day with deals on big-name brands. I don't blame you—the deals on Le Creuset Dutch ovens and Joanna Gaines's Loloi rugs are pretty enticing. But my favorite part of Prime Day is spotlighting all of the incredible small businesses that sell their wares on Amazon. For them, this is an opportunity to share the word about the artisan products they've lovingly crafted with a broader audience. Luckily, Prime Big Deal Days discounts also extend to their products, making it a great way to get artisan goods at a low price. Think of it as visiting your local vendor's market, but from the comfort of your own home.
I went browsing through the diverse, family-owned, and small businesses on Amazon to find some of the best deals for you to take advantage of. Below, find 12 of my favorites. Ready to stock up on fall candles? Pay a visit to the LGBTQ-owned brand Outdoor Fellow for vibrant, garden-inspired scents. Focused on entertaining for the holidays? You'll want Sonder LA's teak wood board—it doubles as a cutting board and charcuterie platter.
Scroll on to shop and support some hidden gems on Amazon, and find some chic, handmade finds for your home at the same time. Everything on this list is under $100 and on sale for a limited time only, so hurry! The deals end TONIGHT.
Best DealYou might not think too hard about the source of your dryer balls, but if you or someone in your family has sensitive skin, you'll want a set that doesn't contain any harmful chemicals. Smart Sheep, the brand behind this set, is dedicated to providing work opportunities to those who need them most, from marginalized women in Kathmandu to working mothers in the United States.
This Christina Haack-approved pillow is super-adjustable, so it's great for picky sleepers to find that Goldilocks fit. Not only is it made from CertiPUR-US foam, but it actually won a House Beautiful Sleep Award last year.
Ready to rid yourself of microplastics? Make the switch from a plastic cutting board to this teak wood board from Sonder Los Angeles. It's an all-in-one board for chopping veggies, serving guests, and assembling the perfect charcuterie board.
P.F. Candle Co. is founded by a Los Angeles wife-and-husband duo, Kristen Pumphrey and Thomas Neuberger, and their collection is full of inventive scents, like this tribute to Ojai, California. Each candle has a burn time of 60 to 70 hours, and they're made from U.S.-grown soy wax.
With more airlines' luggage restrictions shrinking, a great underseat carry-on can save you some major headaches. This hardshell piece comes from Black-owned business Take Off. It features removable wheels, allowing you to navigate the TSA checkpoint with ease before tucking it under the seat in front of you.
If Venus Williams trusts this weighted eye mask for her sleep routine, it's good enough for us. She's the Chief Brand Officer of this cushy sleep brand. The mask comes filled with lavender and flax seeds for a relaxing night's rest.
Woman-owned brand Hedley & Bennett produces aprons and oven mitts trusted by chefs in fine dining kitchens across the country. You can bake like them with these chic oven mitts in your vibrant color of choice.
For an ultra-soft night's sleep that's Oprah-approved, look no further than these soft, cooling sheets from woman-owned brand PeachSkinSheets. They're woven from athletic-grade polyfiber, designed for hot sleepers, and feature a sheen that makes your bed look extra luxurious.
Taper candles are our secret to drama and elegance on any tablescape. These are hand-poured from pure beeswax. Founder Jon Kornbluh was inspired by his childhood, where he lived in the mountains of Colorado and hand-dipped candles. They're dripless and come in over a dozen colors to choose from, so you can swap them out with the seasons.
You'll never need to buy another cocktail tool again if you snag this 14-piece home bar set. Founded by veteran bartender and cocktail enthusiast couple Chris Tunstall and Julia Tunstall, the set comes with everything you need to mix drinks like the pros. It's made from corrosion-resistant gold-plated stainless steel, so it'll last you many dinner parties to come.
Sweet Water Decor might be known for its refreshing candles, but they have some hidden gems in its home decor section. These chic yet straightforward stoneware trays make it easy to elevate and organize a countertop.
If you love the vegetal scent profile of the Loewe tomato candle, but don't want to shell out $130 for it, find those same notes in this pick. It's made from coconut and apricot wax, and filled with scents that evoke a fresh garden walk: basil leaf, lemon zest, and, of course, tomato vine.
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