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The quiet luxury aesthetic has spiralled into interiors...

Extending from fashion runways to interiors, the 'quiet luxury' trend is skyrocketing in popularity. According to research from Karen Millen using Google search data, searches for quiet luxury have increased by 373 per cent over the last month, with the hashtag #quietluxury now amassing over 81 million views on TikTok.
The return of the fourth and final season of HBO drama Succession has been largely attributed to its recent spike. The wealth and power exuded by the Roy family, from their sprawling New York penthouses to lavish Hampton estates and understated fashion, the latter of which is what The New Yorker described as 'expensive but inconspicuous', all contribute to the somewhat desirable quiet luxury aesthetic.
So why now? People are striving to create spaces at home that feel calm, luxurious and inviting – somewhere they can go to escape the chaos of everyday life (whilst still living in it). And that's exactly what the quiet luxury lifestyle is all about. In the context of our homes, the focus is on creating elegant and intimate spaces by incorporating high-quality, sustainable materials and soft, neutral colour palettes.
In a nutshell, quiet luxury is an interior design trend that showcases understated luxury through the means of investment pieces, natural materials, artisanal homeware and neutral colourways. It offers a calm, pared-back aesthetic without looking cold or sterile – like a more relaxed version of minimalism. Quiet luxury is packing away the clutter and inviting simplicity and warmth into your home.
But it goes further than just the colours you choose for your walls or the furniture you buy for your living room. Quiet luxury is all about embracing what you personally find luxurious and calming – it's carefully curated but it's not loud or showy or displayed for the approval of others. Quiet luxury is anything that soothes you, from fluffy white towels to shaggy sheepskin rugs. It's luxury without the loudness.
If you want to refine your interior style into something tranquil and sophisticated, prioritise authenticity and sustainability. Embrace the art of quiet luxury by investing in resilient artisanal pieces that’ll last, as well as adopting subtle, warm hues around the home. Create a space that exudes elegance and sophistication with a silky buttercream feature wall paired with warming burnt orange cushions.
The nurturing qualities of nature are important with this aesthetic. What better way to create a tranquil oasis than with a home inspired by mother nature itself? Bring the outside in by incorporating earthy tones and natural elements, such as a natural granite kitchen worktop. With quiet luxury, it's worth spending money where it counts – high-quality materials will provide a sense of luxury for years to come.
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