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The iconic design is so popular that it makes the list twice...
Whether pairing it with paint or zoning a room, wallpaper is a brilliant design tool to introduce colour, pattern, texture and depth to your space, and its popularity isn't waning. Wallpaperdirect has noted a 70 per cent increase in searches for wallpaper this year. A go-to for DIYers, modern wallpapers are also easy to apply and remove, making them a practical choice for renters or those who simply enjoy refreshing their interiors regularly.
'Wallpaper is art that you can cover your space in,' says Melanie Adams, global head of Wallpaperdirect, who has 'observed a growing demand for classic designs, even as the colours and scales of the original designs become outdated', which in turn is inspiring a new generation of wallpaper users.
Celebrating its 25th birthday, Wallpaperdirect (which was launched in 1999 by C. Brewer & Sons) today offers a huge selection of more than 25,000 wallpapers – from Andrew Martin to Clarke & Clarke, and William Morris to Osborne & Little – but what designs have come out on top for 2024? Take a look at the top 10 below.
'It is no surprise to us that Pimpernel by Morris & Co. is our bestseller when you consider William Morris himself chose the swirling pattern to adorn the walls of his dining room at Kelmscott House,' says Melanie. 'It features the classic Morris style floral trellis and a strong symmetrical pattern within the leaves and is available in feminine yet robust colourways.
'As a result, the design is one that transcends the feminine and masculine style and appeals to a multitude of aesthetics as a traditional design that has been recoloured in contemporary colourways.'
In gorgeous blue shades, this design is inspired by the trees in Central Park, and will create a calm haven in your home.
Another Morris classic. With delightfully curved willow branches, this design has been exclusively recoloured and printed on a non-woven paper.
Taking its name from the Florencecourt Yew, one of the original Yew trees within the British Isles, this wallpaper design combines surface and flexographic print techniques to add a density to the foliage of the design.
Prefer the pared-back look? This all-over plain design has a subtle texture, making it ideal for even the most minimalist of spaces.
Bring texture to your walls with this brick-effect wallpaper. It's an ideal choice for industrial-style interiors.
A true classic, Pimpernel makes the list again: this time, it's the same floral trellis design in an exclusive colourway (soft shades of green with blue), created exclusively on non-woven paper.
From the Signature Arthouse wallpaper collection, this charming design depicts soaring birds flying over an enchanting Japanese treescape.
A spring-like scene of peonies and roses, this traditional wallpaper design is an elegant choice.
In a natural beige colourway, this painterly magnolia design would look especially charming in a living room or hallway.
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