From Wasabi to Plum Noir, Pinterest’s latest palette points to a bolder, more expressive year ahead
Pinterest’s 2026 colour trends are playful, expressive and anything but subtle, pairing zesty greens and warm oranges with inky purples and soft, mineral blues.
Pinterest Palette, the discovery platform’s annual drop of trending colours, is informed by billions of searches and saves from its 600 million users, pinpointing the hues gaining momentum around the world.
Designed for high impact, the five defining colours each carry their own emotional charge — from the unfiltered joy of Persimmon and the electric energy of Wasabi to the deep mystery of Plum Noir. Even the softer tones make a statement, with Jade offering calm assurance and Cool Blue bringing clarity and focus.
The palette reflects a broader shift in how people are using colour, seeking hues that feel grounding while still signalling optimism.
'For a long time, the safest choice was to keep things quiet and neutral. Now people are ready for more,' says Xanthe Wells, VP of global creative at Pinterest. 'Pinterest Palette is an invitation to be a little louder with how you feel — to play, to experiment and to let your world reflect the life you actually want to live.'
Discover Pinterest’s top five colour trends for 2026.
This electric chartreuse is making a big impact across streetwear, beauty, and digital spaces, primarily driven by Gen Z’s cyber-Y2K aesthetic and a demand for colours that pop both on-screen and in real life.
Pinterest says: 'Need a jolt? A healthy dose of Wasabi should do the trick. This electric chartreuse brings a vibrant kick to everything from makeup to moodboards this year. It’s high-voltage energy that can’t be tamed.'
What search terms are trending?
Driven by a pent-up desire for real connection and a shared nostalgia for 1970s glamour across Gen Z and Millennials, this colour is infused with vitality. The sweet-heat blend of orange and red is set to appear everywhere this year.
Pinterest says: 'Sweet, sweet heat. Part orange, part red, Persimmon is the feel-good shade making a splash. This colour is a burst of pure joy.'
What search terms are trending?
After years dominated by beige and neutral tones, interest is shifting towards cooler, more refreshing shades. Cool Blue acts as a reset button — a clean, icy wash of colour that makes everything feel clearer.
Pinterest says: 'Meet the shade that’s iced out in the nicest way. This frosty hue of blue adds a stone cold chill to everything it touches. It’s a whole subzero mood that’ll warm you right up.'
What search terms are trending?
This rich, decadent purple-burgundy is appearing everywhere from dark, moody interiors to confident fashion choices. Plum Noir reflects a growing appetite for darker, more expressive shades rooted in confidence and depth.
Pinterest says: 'Plum Noir is for the plot. Deep and decadent, this rich, deep purple mixes notes of burnt burgundy with a swirl of velvet brown. Step into your villain era.'
What search terms are trending?
As consumers embrace 'fewer, better things' and quiet luxury holds its place in interiors, this mineral green acts as a refined neutral. It offers a dressed-up take on nature, lending itself to purposeful decor that never feels dated.
Pinterest says: 'Move over, pistachio. Jade is the moment. Somewhere between mint and moss, this shade of earthy energy blends serenity and sophisticated elegance. It’s the glamorous green of all your dreamscapes.'
What search terms are trending?
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