H&M is known for its annual designer fashion collaborations, but the store has never experimented with interior partnerships –until now.
The high street heavyweight has announced its first ever designer H&M Home collaboration, and they're pairing up with American designer and potter, Jonathan Adler, for a collection of decorative items such as sculptures, vases, trays and boxes.
There's also mugs, candles, cushions and a throw to come, all with Adler's signature modern, glamorous style.
Evelina Kravaev Söderberg, H&M Home’s Head of Design and Creative, said: 'Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler. His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world.'
Speaking of the collaboration, Adler said: 'It has been a dream to work with H&M Home,' Adler said. 'I hope people enjoy the collection as much as I enjoyed designing it (but more than anything I hope that I can now call myself an honorary Swede)!'
Watch the short teaser video featuring some of the products:
The collection will be available in H&M HOME Concept Stores in Regent Street, Westfield, London & Bullring, Birmingham as well as in Westfield, Stratford shop-in-shop, and online at hm.com from 14 November.
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15 wooden Christmas trees perfect for your home this festive season
Finished in light natural wood and adorned with a beautiful beaded centre, this wooden Christmas tree from George at Asda is topped with a lovely star. And at £35 for a 5ft tree, it is one of the most affordable that we've found this year.
This festive wooden wall tree is a great low maintenance alternative to a real or artificial one. Strung together on eco-friendly jute rope, the natural grain wood branches are decked with forest green mistletoe leaves and copper and gold berries for a sparkly touch. Simply display on your wall or door with the handy loop.
Fira Studio Set Of Three Alternative Wooden Christmas Trees
Keep things minimal and Scandi this Christmas with this set of three wooden Christmas trees. It'll look great on the mantel or used as a table centrepiece.
If you're looking to make more of a statement, we love this array of colourful wooden Christmas trees from Etsy. As well as selecting the size, you can choose whether to have the colours matching or a mix of vibrant hues.
Some of the best small Christmas trees are wooden trees, and we love this tabletop version. It would go perfectly with Scandi or minimalist Christmas decor.
Bombus Alternative Wooden 4ft Christmas Tree
This 4ft tree made from birch plywood features charming festive cut-out stars. and would look wonderful draped with fairy lights. It's a more expensive purchase, but can be reused every year and is sure to delight each time.
For those who like to have something a little quirky in their home at Christmas time, this driftwood wooden tree is about as unique as it gets. Made-to-order from actual pieces of kiln-dried driftwood, it can be decorated however you'd like – and can even work as a piece of art when December is over.
Decorated with pine cones, realistic-looking acorns, twigs and sprigs of greenery, this miniature wooden Christmas tree is ideal for side tables.
With 80 warm white LED lights, this tabletop twig tree is as much a festive light as it is a piece of decor. Pop it on a sideboard or a bedside table.
Supplied as a self assembly kit, all you have to do with this wooden Christmas tree is screw the stainless steel rod into the base, and then slide the oak branches down one after the other. It's available in two sizes: standard and large.
Here's another wooden ladder tree, this time from John Lewis. Made from twigs and string, it's decorated with baubles, sprigs and pine cones. It's also available in a red colourway too.
Made from sustainably sourced hazel coppice, this tall wooden tree could easily stand in for your normal green one. It's a super eco-friendly option, and easy to assemble, too – just slot the branches into the log base in any formation you like.
The Natural Wood Company Alternative Oak Christmas Tree
We love the versatility of this oak Christmas tree. Each branch can be moved independently around the central trunk, so it can be arranged however you wish – whether it's as a spiral, flat tree or any other design.
Illuminated by lights, this wooden Christmas tree – depicting a snowy village scene – makes for a wonderful centrepiece. The decoration holds eight LED warm white lights which create a soft glow.
These adorable wooden trees will transport you straight to a Nordic wonderland. Handmade and available in varying heights, we'd suggest arranging a collection of them (you can buy up to three in a single purchase) on a coffee or dining table.
