2 min read
If you’re looking to bring an air of storied sophistication to your home, look no further than Benjamin Moore’s 2027 color of the year: Webster Green.
“For 2027, our focus centered on the green color family,” says Andrea Magno, vice president of brand, color, and integrated marketing at Benjamin Moore. “When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
Interestingly, greens appear to be ruling the design industry right now, with other paint brands announcing their own verdant shades for their 2027 color of the year. Benjamin Moore’s 2027 pick is quite a departure from its 2026 honoree, Silhouette AF-655, an elevated neutral with deep charcoal undertones.
“Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new,” says Magno.
The shade comes from the brand’s collection of historical colors. Originally launched in 1976, the year of America’s bicentennial, the assemblage of hues was inspired by 18th- and 19th-century design trends that came to define North American architecture. Describing the lush tone now as the “quintessential shade of green,” the team at Benjamin Moore hopes to channel a feeling of timelessness while reading bold enough to make a statement.
In their lookbook, the team at Benjamin Moore pairs the almost jewel-toned green with watery Nelson Blue, powdery Wild Aster, and rich Townsend Harbor Brown, highlighting the adaptability of the shade, thanks in part to its rich olive and deep blue-gray undertones.
“The green color family’s ability to adapt and transform makes it incredibly timeless,” says Magno. “Sitting at the center point is Webster Green HC-130, a mid-tone that serves as a reminder of the past but feels right and relevant today.”
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