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Achieve the same textured feel of a shaggy rug without the high-maintenance fuss.
When used in interiors, natural materials lend a grounding, organic appeal with their warm and textural elements. And when it comes to jute, this hardy material is no longer the coarse, prickly beast you might be thinking of. Instead, jute rugs have become a staple in homes due to their soft yet durable qualities that work well with almost any scheme.
Jute has become increasingly popular in recent years and shows no signs of slowing. Adding effortless texture and cosiness to your home, jute rugs are a great way to ground a space without taking away from other key features like fabrics and artwork.
Made from the fibre of jute plants found in Asia, jute is known for its durable properties – yet this hardy material is still surprisingly soft. Why? Well, modern-day jute rugs are made from the plant's stem (not the leaves) which almost resembles wool. The fibres are spun to create strong, long-lasting threads, offering a thick, cushion-like feel underfoot.
Not only is this natural fibre an easy way to incorporate eco-conscious elements into the home, but jute is also a stylish addition that works well in any room – particularly high-traffic areas and rooms with neutral or minimalist schemes.
'Hardwearing, durable, and naturally dirt-repellent, jute rugs are the ideal option for kitchens, hallways, and living rooms,' says Clare Walsh, brand expert at Kukoon Rugs. 'Their neutral colour palette also pairs well with most interior shades and trends and offers a versatile floor-covering option.'
'To maintain the beauty of your jute rug, I’d recommend giving it a regular vacuum to prevent dirt from building up,' suggests Clare. 'Opt for a suction-style vacuum – not a brush – to avoid damaging the jute pile, and vacuum in several directions to remove as much dirt, dust and debris as possible.'
When it comes to spills, Clare recommends acting fast. ‘The quicker you react to a spillage, the more chance you’ll have of removing the stain. Using a paper towel, blot up any excess liquid as quickly as possible. Avoid scrubbing as this can damage the fibres and will likely push the spill further into the rug.'
If opting for a jute rug, there are a few things to consider. 'Jute rugs, due to their natural quality, will slightly vary in colour and shape from piece to piece. To maintain the colour and prevent uneven fading, rotate yours every couple of months. If any threads or loops come loose, simply tuck them back in or use a little super glue or scissors to trim off with scissors if needed,' adds Clare.
Almost all our favourite retailers, from John Lewis to Oliver Bonas to Anthropologie have their take on jute rugs, across all sorts of shapes, budgets and colours. Read on for our top 16 picks.
One of the pros of jute is that, because of its minimal design, it's super easy to style. That's why we love this framed grey option from John Lewis; the neutral colourway is suitable for any scheme.
| Size | L180 x W120cm |
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Bring texture to your space with M&S' unique jute rug. Available in two sizes, it features an all-over diamond pattern that adds interest to an overwise plain design.
| Size | Various sizes available |
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The Rowan has beautiful design handwoven into a flatweave construction using a mix of natural fibres for a modern rustic feel. Handcrafted from naturally durable and easy to care for Wool, and hard-wearing sustainable Jute and Cotton to create a unique woven texture.
| Size | 120 x 170 cm |
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From a collection in collaboration with Evelina Kroon, this statement pink and red LAYERED jute rug features the artists' graphic signature style.
| Size | 180 x 270cm |
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Here's a similar option – just at a fraction of the price. Handcrafted by skilled artisans, this oval rug mixes two shades of jute to create a timeless border design. It's giving us all the beachy vibes!
| Size | Various sizes available |
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Sometimes, simple designs can be the most effective – and this classic jute number from La Redoute is a case in point. We've fallen head first for its clean lines and neutral colourway.
| Size | Various sizes available |
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The wide braided weave makes this rug perfect for high-traffic areas such as hallways and living rooms. It is on the thicker side compared to some in our edit, so bear this in mind if you plan on placing it near opening doors.
| Size | Various sizes available |
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We love this colourful take on the classic jute with tassels on the end to complete the look.
| Size | 120 x 170cm |
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A natural rug handmade from braided jute, made contemporary with a contrasting grey border and scalloped trim.
Smaller than the standard jute rugs, this circular version is perfect for little dining nooks or conservatory spaces.
Anthropologie has a really great selection of jute rugs. This eye-catching piece with perfectly symmetrical geometric pattern makes it ideal for contemporary and eclectic-style homes alike.
| Size | Various sizes available |
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When we think of jute rugs, colourful isn't the first thing that springs to mind. But after seeing this vibrant number from Dunelm, we're definitely converted to jute with a bit of vibrancy.
| Size | L160 x W230cm |
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There's a slightly beachy quality to jute – as proven by this rug. Featuring a subtle scalloped edge and a black trim, it wouldn't look out of place in a home with a coastal scheme.
| Size | Various sizes available |
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And here's another scalloped option from La Redoute. With its authentic nuanced texture and natural tones, it'll be guaranteed to add some contemporary rusticity to your space.
| Size | Various sizes available |
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This Ruggable option sees jute reimagined. The woven jute-like material is made from recycled and virgin polyester that's made to look just like jute, just with the added bonus of being washable!
| Size | Various sizes available |
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